Three Rivers participates in the Longest Day

Friday, June 29, 2012
Pictured are, from left: Katherine Kelley, Alzheimer Association; Becky Moore, Alzheimer Association; David Brazile, Three Rivers Healthcare and Rehab; Sherry Pearce, Three Rivers Healthcare & Rehab; Amber Holland, Alzheimer Association; Zachary Hatley, Three Rivers Healthcare & Rehab; Terri Clark, Families Inc.; Kim Brown and Jacquelyn Lacey, Absolute Care Management. (DT Photo/Anthony Cossey)

On the summer solstic or June 20, the longest day of the year, participants across the northern hemisphere, including two teams from Arkansas, pushed themselves to their limits in a sunrise-to-sunset relay to raise awareness and funds for the fight against Alzheimer's.

Staff members of the Central Arkansas Regional Office of the OK/AR Chapter of the Alzheimer's Association participated in the Longest Day by implementing the "Purple with a Purpose" driving tour. The team traveled through most of the 41 counties in their service region, including a stop in Poinsett County, to raise awareness, dispense Alzheimer's information and challenge people with fun, physical activities.

The team stopped off at Three Rivers Healthcare and Rehabilitation in Marked Tree around midday. "We were one of the pit stops for the Alzheimer's Association tour on the Longest Day," Three Rivers Marketing Director Sherry Pearce said. "We had several persons and organizations represented to meet and greet the Alzheimer's Association on the Longest Day. Everyone wore their Purple with a Purpose shirts to increase Alzheimer's awareness. Three Rivers also held a community wide bake sale with great participation. We would like to thank everyone who came out and made this day a success."

Other cities on the tour included Little Rock, Jonesboro, Marion, Pine Bluff, Monticello, El Dorado, Malvern and Hot Springs.

Alzheimer's disease is a growing epidemic and is now the nation's sixth leading cause of death. As many as 5.4 million Americans are living with Alzheimer's and this number is estimated to grow to as many as 16 million by year 2050. In Arkansas alone, there are 60,000 people living with Alzheimer's.

The Alzheimer's Association is the world's leading voluntary health organization in Alzheimer's care, support and research. Their mission is to eliminate Alzheimer's disease through the advancement of research, to provide and enhance care and support for all affected, and to reduce the risk of dementia through the promotion of brain health. Their vision is a world without Alzheimer's. For more information, visit or call 800-272-3900.

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